Our Work  /  Allen.Bike (Part 1 of 2)

Case Study — Consumer Products & E-Commerce · Part 1: The Foundation

From marketplace seller to direct-to-consumer brand, on a foundation built for the next decade.

Allen Global was selling primarily through Amazon and Walmart. RYSE looked at the entire business ecosystem, rebuilt the website on Shopify, and created a custom Rack Finder that Allen owns and controls.

Shopify Platform Migration • Custom Rack Finder • Brand & Content Overhaul • Partner Since 2016

WHAT WE DO

Everything your digital presence needs to work as hard as you do.

  • Branding & Creative

    Identity

    Cohesive & collaborative branding — visual identity, voice, and messaging that stay consistent across your website, marketing, social media, paid advertising and every customer touchpoint.

  • Web Development

    Foundation

    Custom-built sites that reflect your brand and are designed and developed to allow you to grow, expand and thrive. And the best part, you own it and can manage at the level that your team needs.

  • E-Commerce Strategy

    Capability

    We design interfaces, checkout and conversion flows, and product experiences built to convert your audience and scale. Don’t just get them to your website, help them get what they need… faster!

  • Digital Marketing

    Momentum

    SEO, paid media, and content that puts your brand in front of the audience that's ready to buy. We manage, continually tune to make sure your ad dollars are building long term sustainable traffic and sales.

  • Content & Social

    Presence

    Ongoing content creation and social strategy that keeps your brand visible, active, and engaged with the audience you've already built. The right mix of AI and real User Generated Content.

  • Ongoing Support

    Partnership

    Your site keeps evolving after launch. We stay on as your technical partner, not a vendor you call when something breaks. Our team is skilled at all levels, so you choose the level of support.

RYSE DIGITAL SERVICES

OUR SPHERES OF INFLUENCE

WHY RYSE

We listen first. Then we build it right.

Collaborative by Design.

We start with your goals and your customers, not a pitch deck of features you don't need. Every recommendation ties back to outcomes for your business.

Building What Comes Next.

We build what you need today, with the mindset on how it will grow with you tomorrow, so it does not become next year's rebuild. Stop the cycling and build something sustainable.

Full Transparency.

Trust is built over time, by delivering projects on budget! You'll always know where your project stands — timeline, budget, and decisions — with no secret sauce and no surprises.

CASE STUDIES: Recent work we built for brands on the RYSE.

“Get Out There!” Brand Video for Allen

ALLEN.BIKE

Multiple regional websites and resellers as the brand grows internationally.

  • Shopify

  • E-Commerce

  • Branding & Creative

  • SEO & PPC

  • Social Media

  • Apps & Strategy

LEARN MORE >

This is what we call

“Win, Win!”

  • We have worked with Ryan for nearly 10 years, both at his previous firm and now at RYSE, and he and the RYSE team have become a trusted extension of our organization. Over that time, Ryan has played an important role in helping us build, shape, and evolve our brands while expanding our presence on a global scale. What has always stood out is his combination of strategic thinking, creativity, responsiveness, and forward-looking approach—continually adapting to an ever-changing technology and media landscape while maintaining a genuine understanding of our business and where we want to take it. RYSE has been an outstanding partner, and we greatly value the relationship we have built over the years.

    Alex Allen

    President / Allen Sports

  • Working with RYSE has been a real success story for our business over the past 2 years. RYSE provided effective solutions to the complex configurator issues we had been experiencing, taking the time to understand both the technical challenges and our commercial goals. Their expertise and collaborative approach have transformed a key part of our online customer journey. Since implementing their solutions, our website sales have increased by 120%. We value RYSE as a trusted partner and would happily recommend their team.

    Mark Ostram

    E-Commerce Manager / Nine by Nine Golf

  • Chatham has been a client for many years, and our experience has been exceptional from start to finish. Ryan and his team take the time to truly listen to our needs, understand our vision, and translate it into a website that captures our brand beautifully. They are always responsive, prompt to troubleshoot, and genuinely invested in finding the right solutions. Our most recent project exceeded our expectations and, most importantly, resulted in happy customers on our end. We’re proud to have them as a long-term partner and highly recommend their team.

    Monica McDaniel

    Vice President & Marketing Director / Chatham, Inc.

  • When we first started working with Ryan and his team, we were complete novices and, frankly, in way over our heads. RYSE played a huge role in helping us launch our business and grow it into what it is today. The biggest compliment I can give someone is that when I hand them a project, I don’t have to worry about it anymore. I can trust that it’s going to get done and get done well. With RYSE, I never have to worry.

    Preston Toulon

    Co-Founder & E-Commerce / Toulon Golf Company

OVER 20 YEARS.

ALL THE‍ ‍GREAT BRANDS WE HAVE WORKED WITH!

CHECKOUT WHAT WE HAVE BEEN UP TO @RYSE_CREATIVE

CONTENT CREATION: At RYSE, we’re an agency that gives you agency by helping clients create strategic content that captivates and converts. In the world of content creation, effective storytelling is key. We produce engaging and visually compell
At RYSE, we love showcasing our client's products in ways that help them stand out on social media. One of the areas of focus with Allen is to illustrate their company history of innovation and engineering in order to build trust and awareness around
STRATEGY & EXECUTION: We help turn client strategy into executional success. At RYSE, we don’t just throw strategies at the wall to see what sticks. We dig deep into your business, identifying what truly sets you apart and what needs a boos
INTEGRITY: At RYSE, honesty and transparency are the foundation of our interactions. We prioritize fostering your trust and credibility by always delivering on our promises. Unlike agencies that tie you down with their “secret sauce”, we
Our clients want creative that showcases their long history... If only we had a time machine... Wait, we know how to do this using current AI technology and lighting techniques. This was a fun one we did recently for one of our favorite clients! If y
Congratulations to one of our favorite clients! The @toulongolf 2022 ODYSSEY LAS VEGAS Putter was in the hands of Xander Schauffele as he made his final putt for The PGA Championship and a -21 at Valhalla Golf Course this weekend!